The beauty industry is constantly shifting and evolving, and this year is no exception. Here are the 10 skincare trends that will dominate.
As the New Year begins, all sorts of new trends start to emerge everywhere. Being beauty junkies, we are always ready to dive into the latest skincare trends and products.
With the rise in self-care, customers prefer eco-friendly products, advanced technology, and skincare that is backed by science. Experts say that clay masks, sustainable cosmetics, and natural deodorants will be on the rise for the New Year.
Keep on reading if you are interested in learning about the skincare trends that will dominate the year.
1. Clay Masks and Natural Deodorants
These two products were quite popular last year, and they are surely here to stay. Customers are generally showing more preference towards clean products. Clean products have improved a lot in terms of formulation and effectiveness when they first emerged in the market.
You can find plenty of natural deodorants that are affordable, effective, and easy to use.
Clay masks are another trend that works wonders for your skin. Choosing the right one is of critical importance here. Look for natural ingredients that refine your pores without drying out your skin.
2. Prioritizing Skincare Over Makeup
A few years back, there was a lot of influence on makeup. High coverage foundations, sculpted faces, and dramatic eyes were all the rage. We have all seen plenty of videos on ‘how to cover acne?’ or essentially ‘cake up our faces.’
Things have changed ever since. People are opting for the skincare first approach. Thanks to the Korean skincare trends that dominated much of last year and will continue to do so, we will be focusing more on skincare this year around.
3. Booty Cream
Yes, you heard it correctly; booty creams will also be quite popular in the coming year. Booty cream is supposed to nourish and tighten your skin while giving it a natural glow. Besides booty creams, different body lotions, rich moisturizers, and body oils will also transform the New Year.
Sustainability was on the minds of consumers this year, and it will be the same again. Consumers are becoming increasingly conscious and expect the brands to do the same. Consumers expect brands to use plastic-free products, refillable packaging, and ethical sourcing and be proactive in reducing overconsumption.
The world has become quite a polluted place, and we are glad that brands have started to play their part in making environment-friendly products.
5. Evidence-Based Skincare
Expect to see clean beauty trends on the rise. More and more people are shifting to clean beauty trends to evidence-based skincare. Most customers want an evidence-based approach to products as they truly want to achieve value for their money.
Customized skincare solutions will also be quite popular for the New Year. You can find plenty of companies that offer customized hair and skin products per your unique needs, such as Dr. Barbara Sturm products.
6. Pre-Teen and Tween Skincare
Parents these days encourage their children to adopt good skincare habits from a younger age. This has given rise to the pre-teen and tween skincare trends. Pre-teen and tween market became more educated. The focus is on managing acne problems and protecting their skin from potential scarring.
Natural skincare for tweens generally includes cleansers, moisturizers, and exfoliating masks. It is important to keep things simple as the skin is fairly young and needs minimal help. With that being said, it is never too early to start taking care of your skin if you want it to look impeccable for the decades to come.
Consumers’ demands are continuously changing and evolving. That calls for exact skincare matches and personalized formulas, which can only be tackled through the beauty industry’s digitization. With artificial intelligence (AI), 3D printing, augmented reality, and DNA analysis, you will surely see a rise in the technology-driven beauty industry.
You will surely see plenty of brands opting for 3D Printing technology and coming up with different face masks and other skincare products. We surely saw a tiny glimpse of the trend this year, but 2022 will be booming when it comes to digitization.
8. No One Size Fits All Approach
We have all seen products hyped up as ‘suitable for all skin types’ — one product to tackle 7 to 10 skin problems. I am sure by now you have understood that there is no such thing. When multiple ingredients are thrown into a single product, it typically loses its efficacy.
This year, you won’t be seeing a fruit salad of ingredients. Rather companies will niche down and will design products that target a particular skin type and concern. It is much more effective and will make purchasing products a whole lot simpler and easier.
9. Long Term Solutions
Long gone are the days when consumers wanted instant results that faded away on a day or two. In the coming year, a lot of focus will be on long-lasting results. From hair fall solutions to the dandruff-free scalp to youthful skin, you will find plenty of brands that promise long-term results.
With that being said, a focus on natural oils and ingredients will also dominate the New Year. Plenty of brands have slowly started to shift towards natural formulations, a lot of homegrown brands have also emerged in the market towards the end of the year, and this trend will boom further.
We hope you found this article informative and learned about all the latest skincare trends that are going to pop up in the New Year. Which one of these trends are you eager to try out in the New Year? Let us know in the comments section below.